Viewers Fooled By Parody Ad

A-level media student, Nick Jablonka, created this parody avertisement for his coursework. Each year department store chain John Lewis creates an eagerly awaited Christmas ad. This year's version is said to have cost £7m. Hundreds of thousands of people were fooled by the festive fake which was produced for a fraction of the cost.



Jablonka's project got full marks.

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